How to Optimize for Search Engine Results

Optimizing for top search engine rankings includes a number of factors. Listed below are just a few key elements to work on. Submiting your site to link directories like Backlinks.Mediazene.Com can play a big part in getting quality relevant links to your site.

LINKS
Links are very important in today's Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases, and the quality of the incoming links themselves.

Essentially the number one rule of links is to keep it relevant! Topical relevance is very important in order for inbound links to give your site the most value. If the page that links to you is relevant thats good, if the entire site linking to you is relevant, that is even better. 

There are many different ways to get links to your site including the age old reciprocal link trade, directory links, article based links, and links from press releases.

Reciprocal Links
Reciprocal linking has seen its value drop considerably over the past few years, however, if the site you are trading with is relevant you can still receive value from these links.

Paid Links
Google frowns on paid links, however that is not to say that they don't work. Often you can find highly reputable and relevant websites which are offering paid advertising spots. If these links are coded to link directly to your website without passing through any tracking redirects, you will in many cases see value in the form of both direct traffic and increased link densities and rankings.

Articles
Writing and distributing industry specific articles is a great way to help boost both your link counts and site traffic. Consider writing articles on a regular basis and submitting them to some of the more popular services such as EzineArticles. Articles can also be submited to link directories like this one. Be sure to include a link to your site from somewhere within the article, or at the very least within your bio. Try to use a target phrase as part of the anchor text for additional value.

DMOZ, Yahoo and Other Directories
Directory based links can be of significant help, especially if they are from highly reputable directories, the two biggest being DMOZ.org and the Yahoo Directory.

Getting a site into DMOZ is like Gold. Google loves links from DMOZ and your site will reap the benefits. The big catch however is actually getting your site into the directory in the first place. Find the perfect category for your site and check to see if it has an editor. If you see a link "Volunteer to edit this category" try and find another relevant location. Pages without active editors take much longer to get listed into. Once you find the perfect directory submit your site every 4-6 months until listed. If you are lucky you will eventually get in.

Yahoo Directory is seen as an authority in the eyes of Google, and getting your site in will help your link reputation. This link does come at a price of $299 per year, but will play a role in helping your website achieve top rankings.

SUMMARY
Inbound links play a significant role in successful Google rankings. By focusing on relevant links, as well as by diversifying where you get those links from, you can build a solid foundation for your search engin rankings today and into the future. Consider a paid or featured Directory listing here at Backlinks.Mediazene.Com or Submit a short article about your Niche or website. For questions or comments feel free to Contact Us here.